Thursday, February 24, 2005

 

15th BEAR BRAND KITEFEST

15th BEAR BRAND KITEFEST
TAKES-OFF IN DUMAGUETE
Metro Post
20-26 February 2005
Page-09

The 15th Bear Brand Kitefest, this year’s edition of the country’s biggest and most awaited kite festival, kicks-off at the Gov. Mariano Perdices Memorial Coliseum in Dumaguete on February 20. With the theme “Lipad Na sa Saya,” this year’s edition of the country’s premier kite event promises to be bigger and better, with exciting prizes in the store for the winners of the kite-making and kite-flying competition.

As a special feature of this year’s Kitefest, celebrities Teri Onor, Ethel Booba and Bearwin Meily will each endorse a special kite that will be flown in the kick-off leg. Teri will endorse the Maria Makiling Star Kite, based on the famous legend of Laguna, Ethel will have the Sirena Sisters star Kite, inspired by the marine-rich Visayas region and Bearwin will have the Manong Agila Star Kite, named after the country’s national bird which finds its home in Mindanao.

The three kites is also the subject of a text promo with GMA 7 called “BEAR BRAND Kite ni Kapuso” which will give away a total pf Php 2 million plus in prizes. A purchase of any pack of Bear brand Filled Milk entries you to vote for favorite kite Idol by texting BBKITE_Letter of Kite Choice, to 367 for Smart and Talk ‘n Text subscribers, and 2344 for Globe and Sun Cellular subscribers.

The 15th Bear Brand Kitefest will visit a total of 10 cities nationwide with the support of their local government units. Aside from Dumaguete, the 15th Bear Brand Kitefest will also visit Lingayen on February 27, Tacloban on March 6, General Sntos on March 13, Palawan on March 20, Baguio on April 3, Cagayan de oro on April 10, Lucena on April 17, Davao on April 24, and Manila on May 15.

Millions of pesos in prizes await the winners of the kite competition which has three categories, the Flat, Geometric and Figure kite category, and includes four age groups: Elementary Division for kids aged 6-12 years old; High School Division for participants aged 13-16 years old; College Division for those who aged 17-21 and Adults Division contestants aged 21 and above.

Other awards include the “Theme Kite Award” for the best flying kite to represent the province or city, the “Super Kite Award” for the biggest flying kite in the figure category and the “Saranggola ni Bear Brand Award.” These awards come with corresponding cash prizes. During every leg, one participating family will also win P10,000 in cash for the “Family On-the-Spot Kite-Making and Kite Flying Contest.”

This year, Bear Brand Kitefest again teams up with STI, the Philippines network of computer colleges, for more accurate and computerized results.

The Bear Brand Kitefest has registered almost 20,000 kites since its inception in 1991. Sponsored by the country’s ideal family milk, the Kitefest has promoted family-oriented values like unity through bonding and good health through proper nutrition and worthwhile physical activities. It has also brought wholesome enjoyment to people of all ages, especially young people and children. At the same time, it provides opportunities for enthusiasts to express their creativity and ingenuity in designing and flying kits.

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